Use AR to give your sales an unfair advantage
Measurable, targeted industry analyst relations (AR) enables vendors to unlock new deals, boost market recognition and remove deal-breaking roadblocks. Destrier AR focuses on forging the link between effective analyst relations and driving the bottom line.
Meticulously focused AR programs ensure that vendors do not miss out on sales deals due to the invisible hand of industry analysts, operating behind the scenes.
We guide clients in determining where to invest AR spending, to deliver the biggest impact on sales. After all, it’s all about using analyst relations to drive the bottom line.
Stop losing out on deals: Understand analyst influence
It’s a fact that some analysts simply exert more influence over buyers than others – yet it is not always obvious who these analysts are. One thing is clear: the most influential analysts are not necessarily the ones who make the most noise.
Destrier Analyst Relations focuses on effective engagement with the right analysts to drive sales – the analysts who help customers shortlist vendors, analysts who review RFPs, analysts who advise enterprise customers on vendor selection. There is no ‘one size fits all’ approach.
Win new business
For vendors, analyst relations is a powerful sales driver, via high-impact, strategic influencer engagement programs.
We create and implement effective engagement programs designed to make analysts lean in and pay attention.
Recognition by analysts – from flagship reports through to 1:1s on the phone – helps vendors reach new customers and new markets. Analysts drive sales, and can make or break vendors’ reputations.
Update the analysts regularly
We help vendors find out exactly what analysts are telling prospects and customers. Then we put systematic programs in place to address concerns and cautions.
We enable vendors to guide the hand of influential analysts, effectively influencing the influencers.
Our very focused approach is also great value, since it concentrates on only the handful of analysts who can help deliver an incredible boost to a vendor’s bottom line.
Leverage analyst expertise to grow market share
Industry analysts can play an instrumental role in the development of new products, services and solutions. If you wait until you’re launching then you’re missing a trick.
We enable vendors to tap into analyst know-how and wisdom when it comes to new product and service development – taking a chance to listen the analysts’ views in a phase where it’s still possible to factor in their views. When you want to be a leader, asking analysts what it would take for your new product to become a leader is a sure-fire bet.
Coach the next generation of AR stars
Our expert team is on hand to mentor and coach rising AR stars, sharing our hard-won knowledge and experience with a new generation of analyst relations professionals.
Thanks to long-standing relationships and a strong reputation for delivering results, we can open doors that are closed to less-experienced AR professionals and PR agencies dabbling in AR.
Deliver world-class AR events
Analyst events are a staple for medium- and large-size vendors: A cost-effective mechanism for in-depth engagement with hand-picked industry analysts.
Our team has run numerous dedicated AR events, as well as event-within-events for analysts – taking an outside-in approach to focus on delivering what the analysts want – which is generally access to executives combined with a business update.
Move the dot: Take your in-house AR to the next level
Established, successful in-house teams can also benefit from specialized AR agency support – whether it’s an independent audit of tiered analyst lists, best-practice coaching or to provide additional resources in moving the dot on a Gartner Magic Quadrant or Forrester Wave.
We integrate seamlessly with in-house AR professionals as well as adding an extra level of AR expertise to PR teams trying to get their arms around the world of analyst relations. Whether it’s a big project or event, or just needing a sounding board, we’re on hand to share our hard-won experience.