Take control of enterprise peer reviews with our new Playbook
B2B review sites like G2, Gartner Peer Insights, IT Central Station and TrustRadius are the new battleground, and they’re here to stay. But from the thorny question of who owns them to encouraging customers to submit reviews, they’re a headache for vendors.
We’ve just launched a new Playbook, advising on how and why to approach reviews, and outline why it’s important to be in the running when it comes to Gartner’s Customers’ Choice.
Outlining how to develop strategies and highlighting best practice in managing the leading enterprise review sites, the Playbook is backed by in-depth research, including interviews with review sites, plus marketers, customer success teams, and AR professionals working for vendors.
For all review sites, one thing is crucial: trust. The Playbook explores the constant trade-off between generating large volumes of reviews and ensuring they are free from bias, and insights into the steps that sites take to validate reviews. Finally, the Playbook takes a look into the future – in a world where the use of artificial intelligence will start to influence vendor selection.