11 12, 2017

The startling rise of “glamalyst” relations

By | 2018-02-18T13:30:25+00:00 December 11th, 2017|Analyst Relations, AR, Business Strategy, News, Strategic AR|Comments Off on The startling rise of “glamalyst” relations

It’s sometimes hugely tempting, but technology vendors should be cautious of glamalyst relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience. AR programs based on looks alone is a move in the wrong [...]