How to assess analyst influence on enterprise deals

By |2018-06-25T15:37:22+00:00June 25th, 2018|AR, Strategic AR|Comments Off on How to assess analyst influence on enterprise deals

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”