With a few exceptions, too many German companies are still missing a trick or two when it comes to talking to the people who influence technology customers’ buying decisions: the industry analysts.
To kick off 2018, we’re introducing Destrier AR. Our new dedicated practice is focused on analyst relations, and launches in response to growing vendor recognition of the influence wielded on deals by industry analysts. Destrier AR is taking a metrics-driven approach to analyst relations, [...]
It’s sometimes hugely tempting, but technology vendors should be cautious of the growing trend of glamming-up presentations submitted to analyst firms in the hope of simply dazzling their audience. “Glamalyst relations”, AR based on looks alone, could start a dangerous arms race – because [...]
Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing – where two companies get together to share their enthusiasm with hard-bitten industry analysts. Although it might seem like a good idea, then unless it’s [...]
KCG and Destrier Communications have partnered to make KCG’s award-winning analyst relations (AR) services widely available in mainland Europe for the first time. AR is a growing market, as companies of all sizes in Europe place a greater emphasis on influencing the influencers: Analyst firms that have [...]