16 09, 2019

Enterprise peer review site G2 now also an analyst firm

By |2019-09-14T14:38:56+01:00September 16th, 2019|Analyst Relations, News, Peer Reviews|Comments Off on Enterprise peer review site G2 now also an analyst firm

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and [...]

23 07, 2019

Destrier climbs to second spot in global AR industry rankings

By |2019-07-24T19:24:43+01:00July 23rd, 2019|Analyst Relations, AR, News, Strategic AR|Comments Off on Destrier climbs to second spot in global AR industry rankings

Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.

2 05, 2019

Analyst firm Crisp merges to focus on digitalization and cloud-based transformation

By |2019-05-02T19:05:11+01:00May 2nd, 2019|Analyst Relations, AR, News|Comments Off on Analyst firm Crisp merges to focus on digitalization and cloud-based transformation

One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation. In a deal announced earlier today, Crisp and Austrian-headquartered custom software development firm Catalysts are [...]

24 01, 2019

Gartner Peer Insights grows up, widens net

By |2019-02-05T12:37:47+01:00January 24th, 2019|Analyst Relations, AR, News, Strategic AR|Comments Off on Gartner Peer Insights grows up, widens net

Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.

16 01, 2019

The beginning of the end for the Gartner Magic Quadrant?

By |2019-01-16T22:16:10+01:00January 16th, 2019|Analyst Relations, AR, Strategic AR|Comments Off on The beginning of the end for the Gartner Magic Quadrant?

Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.

1 11, 2018

Why you can’t afford to ignore peer review sites

By |2018-11-01T21:47:58+01:00November 1st, 2018|Analyst Relations, AR, Strategic AR|Comments Off on Why you can’t afford to ignore peer review sites

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

12 09, 2018

Post-GDPR, the badge scanning game at trade shows must change

By |2019-01-29T10:19:05+01:00September 12th, 2018|AR|Comments Off on Post-GDPR, the badge scanning game at trade shows must change

Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.

13 07, 2018

Analysts name Destrier as top three global AR agency

By |2018-07-13T11:51:31+01:00July 13th, 2018|Analyst Relations, AR, News, Strategic AR|Comments Off on Analysts name Destrier as top three global AR agency

Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.

25 06, 2018

How to assess analyst influence on enterprise deals

By |2018-06-25T15:37:22+01:00June 25th, 2018|AR, Strategic AR|Comments Off on How to assess analyst influence on enterprise deals

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”