1 11, 2018

Why you can’t afford to ignore peer review sites

By |2018-11-01T21:47:58+00:00November 1st, 2018|Analyst Relations, AR, Strategic AR|Comments Off on Why you can’t afford to ignore peer review sites

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

13 07, 2018

Analysts name Destrier as top three global AR agency

By |2018-07-13T11:51:31+00:00July 13th, 2018|Analyst Relations, AR, News, Strategic AR|Comments Off on Analysts name Destrier as top three global AR agency

Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.

25 06, 2018

How to assess analyst influence on enterprise deals

By |2018-06-25T15:37:22+00:00June 25th, 2018|AR, Strategic AR|Comments Off on How to assess analyst influence on enterprise deals

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

4 05, 2018

Trio of analyst departures at Gartner underlines why backup strategy is so important

By |2018-05-04T18:12:44+00:00May 4th, 2018|Analyst Relations, AR, Strategic AR|Comments Off on Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space. News emerged at the start of this week that analysts Dave Russell and Pushan Rinnen [...]

16 03, 2018

Gartner steps on the gas as Peer Insights closes in on 100k reviews

By |2018-03-16T15:12:55+00:00March 16th, 2018|Analyst Relations, AR, News, Strategic AR|Comments Off on Gartner steps on the gas as Peer Insights closes in on 100k reviews

Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers' Choice”. Webinars this week provided more information for AR professionals on Customers' Choice, which Gartner says [...]

11 12, 2017

The startling rise of “glamalyst” relations

By |2018-02-18T13:30:25+00:00December 11th, 2017|Analyst Relations, AR, Business Strategy, News, Strategic AR|Comments Off on The startling rise of “glamalyst” relations

It’s sometimes hugely tempting, but technology vendors should be cautious of glamalyst relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience. AR programs based on looks alone is a move in the wrong [...]