Blog

2 01, 2018

Destrier AR delivers a new focus on analyst relations

By | 2018-01-23T21:55:08+00:00 January 2nd, 2018|Analyst Relations (AR), Brand & Corporate Identity, Business Strategy, International, News, Strategic AR|Comments Off on Destrier AR delivers a new focus on analyst relations

To kick off 2018, we’re introducing Destrier AR. Our new dedicated practice is focused on analyst relations, and launches in response to growing vendor recognition of the influence wielded on deals by industry analysts. Destrier AR is taking a metrics-driven approach to analyst relations, [...]

11 12, 2017

The startling rise of “glamalyst” relations

By | 2018-01-23T21:39:02+00:00 December 11th, 2017|Analyst Relations (AR), Business Strategy, International, Marketing, Strategic AR|Comments Off on The startling rise of “glamalyst” relations

It’s sometimes hugely tempting, but technology vendors should be cautious of the growing trend of glamming-up presentations submitted to analyst firms in the hope of simply dazzling their audience. “Glamalyst relations”, AR based on looks alone, could start a dangerous arms race – because [...]

23 11, 2017

Why joint analyst briefings are a really bad idea (just ask Barney)

By | 2018-01-23T21:15:47+00:00 November 23rd, 2017|Analyst Relations (AR), Business Strategy, Communication, Integrated Marketing, International, Marketing, Strategic AR|Comments Off on Why joint analyst briefings are a really bad idea (just ask Barney)

Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing – where two companies get together to share their enthusiasm with hard-bitten industry analysts. Although it might seem like a good idea, then unless it’s [...]

17 10, 2016

Professional AR services now available in mainland Europe as KCG and Destrier team up

By | 2018-01-23T21:27:33+00:00 October 17th, 2016|Analyst Relations (AR), Business Strategy, International, Marketing, News, Strategic AR|Comments Off on Professional AR services now available in mainland Europe as KCG and Destrier team up

KCG and Destrier Communications have partnered to make KCG’s award-winning analyst relations (AR) services widely available in mainland Europe for the first time. AR is a growing market, as companies of all sizes in Europe place a greater emphasis on influencing the influencers: Analyst firms that have [...]