24 01, 2019

Gartner Peer Insights grows up, widens net

By |2019-02-05T12:37:47+00:00January 24th, 2019|Analyst Relations, AR, News, Strategic AR|Comments Off on Gartner Peer Insights grows up, widens net

Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.

16 01, 2019

The beginning of the end for the Gartner Magic Quadrant?

By |2019-01-16T22:16:10+00:00January 16th, 2019|Analyst Relations, AR, Strategic AR|Comments Off on The beginning of the end for the Gartner Magic Quadrant?

Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.

1 11, 2018

Why you can’t afford to ignore peer review sites

By |2018-11-01T21:47:58+00:00November 1st, 2018|Analyst Relations, AR, Strategic AR|Comments Off on Why you can’t afford to ignore peer review sites

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

12 09, 2018

Post-GDPR, the badge scanning game at trade shows must change

By |2019-01-29T10:19:05+00:00September 12th, 2018|AR|Comments Off on Post-GDPR, the badge scanning game at trade shows must change

Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.

13 07, 2018

Analysts name Destrier as top three global AR agency

By |2018-07-13T11:51:31+00:00July 13th, 2018|Analyst Relations, AR, News, Strategic AR|Comments Off on Analysts name Destrier as top three global AR agency

Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.

25 06, 2018

How to assess analyst influence on enterprise deals

By |2018-06-25T15:37:22+00:00June 25th, 2018|AR, Strategic AR|Comments Off on How to assess analyst influence on enterprise deals

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

4 05, 2018

Trio of analyst departures at Gartner underlines why backup strategy is so important

By |2018-05-04T18:12:44+00:00May 4th, 2018|Analyst Relations, AR, Strategic AR|Comments Off on Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space. News emerged at the start of this week that analysts Dave Russell and Pushan Rinnen [...]

16 03, 2018

Gartner steps on the gas as Peer Insights closes in on 100k reviews

By |2018-03-16T15:12:55+00:00March 16th, 2018|Analyst Relations, AR, News, Strategic AR|Comments Off on Gartner steps on the gas as Peer Insights closes in on 100k reviews

Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers' Choice”. Webinars this week provided more information for AR professionals on Customers' Choice, which Gartner says [...]