Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.
To kick off 2018, we’re introducing Destrier Analyst Relations. Our new dedicated practice is focused on industry analyst relations, and underlines growing vendor recognition of the influence wielded on deals by analysts.
It’s sometimes hugely tempting, but technology vendors should be cautious of glamalyst relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience. AR programs based on looks alone is a move in the wrong [...]
Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing – where two companies get together to share their enthusiasm with hard-bitten industry analysts. Read on to find out why.
KCG and Destrier Communications have partnered to make KCG’s award-winning industry analyst relations (AR) services widely available in mainland Europe for the first time.