16 03, 2018

Gartner steps on the gas as Peer Insights closes in on 100k reviews

By | 2018-03-16T15:12:55+00:00 March 16th, 2018|Analyst Relations, AR, News, Strategic AR|Comments Off on Gartner steps on the gas as Peer Insights closes in on 100k reviews

Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers' Choice”. Webinars this week provided more information for AR professionals on Customers' Choice, which Gartner says [...]

11 12, 2017

The startling rise of “glamalyst” relations

By | 2018-02-18T13:30:25+00:00 December 11th, 2017|Analyst Relations, AR, Business Strategy, News, Strategic AR|Comments Off on The startling rise of “glamalyst” relations

It’s sometimes hugely tempting, but technology vendors should be cautious of glamalyst relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience. AR programs based on looks alone is a move in the wrong [...]

17 10, 2016

Professional AR services now available in mainland Europe as KCG and Destrier team up

By | 2018-02-18T13:31:25+00:00 October 17th, 2016|Analyst Relations, AR, Business Strategy, News, Strategic AR|Comments Off on Professional AR services now available in mainland Europe as KCG and Destrier team up

KCG and Destrier Communications have partnered to make KCG’s award-winning industry analyst relations (AR) services widely available in mainland Europe for the first time.